is a fashion boutique tucked inside the resort town of Canmore, Ab. We offer the same great style that served the community’s fashion needs since 1991, we recently changed the name as a celebration and motivation for women to “Just Be” who they are. Through fashion we are here to inspire and assist them in their journey of womanhood.
We are known for providing constant evolving selection of casual, affordable and trendy clothing that appeals to a wide range of women. Our goal is to create an eco-friendly environment; and a positive retail therapy experience. Our team at Just Be endeavors to pass along our knowledge of our product and provide above excellent customer service contributing fashion to the community of Canmore. Our mission is to encourage women to “Just Be” and to explore all the amazing pieces, embrace their unique body shape and discover their own unique fashion style.